Interested in starting your own entrepreneurial journey in advertising services but unsure what to expect? Then read up on our interview with Puja Misra, CEO of Zoom Into Life Studio, located in Mississauga, ON, Canada.
What's your business, and who are your customers?
Zoom Into Life Studio is a boutique creative agency based in Mississauga, Ontario, Canada, which caters to entrepreneurs and business owners who are looking to transform their businesses into recognizable brands. Our services are designed to offer a one-stop-shop solution for all aspects of branding, from brand strategy to creating impactful marketing assets. Our customers are passionate individuals who are looking to share their expertise and experience with the world. We understand that branding is crucial for any business to stand out in today's competitive market. We work closely with our customers to help them achieve their goals. At Zoom Into Life Studio, we are committed to delivering exceptional quality services that help our clients tell their unique stories and connect with their target audience on a deeper level. Our services include Brand Strategy and creating Visual Branding and Marketing Assets such as Personal Brand Photography, Brand Films, a.k.a Video Business Cards, Social Media Content Marketing Videos, One of A Kind Custom Websites, and Brand Identity.
Tell us about yourself
My favourite quote is by P.T.Barnum "No one ever made a difference by being like everyone else.". I am a Brand Strategist/ Photographer and a Brand Agency owner. I have worked with hundreds of leading experts, entrepreneurs, and coaches from various industries ranging from Health and Wellness, Real Estate, Wealth Management/Finance, Law, etc., in Ontario, Canada, to help build their personal brands having an elevated brand image and presence to increase their Visibility, Credibility & Profitability. With my degree in Textile Design and education in Fashion, I have over a decade of experience in apparel design as a Senior Designer. During this time, my experience involved working for some of the most highly respected fashion brands as well as well-known retail giants such as Walmart. I leverage this previous experience to help business owners build their personal brands and amplify their digital presence, to position themselves as thought leaders in their industry. I've been running my successful business for over 10 years. I am the President of my award-winning boutique brand agency called Zoom Into Life Studio, specializing in Personal Brand Strategy and creating Visual Brandings and Marketing Assets.
My insights and work have been featured in respected local magazines, newspapers, and influential TV shows such as CHCH and Breakfast Television. I am often invited on various podcasts to share my expertise as a guest expert and as a speaker at business events to speak to entrepreneurs on Personal Branding. I was nominated for the prestigious 'Women of Influence - RBC Canadian Women Entrepreneur Awards' and was also chosen as one of the Top 5 Finalists for the National Mompreneur Award from a pool of over 1200 women entrepreneurs nominated across Canada. Alongside these, I was also awarded the 'Connector of The Year Award.' Over the years, my studio has won several International, National & Local Awards in Photography and Video Production at 'Nyx Awards,' 'Consumer Choice Awards,' 'Readers Choice Diamond Awards,' etc.
What's your biggest accomplishment as a business owner?
As a Brand Agency owner and Personal Brand Strategist, I can help any results-driven entrepreneur to experience transformation in their business by utilizing the power of Visual Storytelling, custom Personal Brand Strategy, and high-quality Branding/Marketing Assets that set them apart from their competition and position them as an authority in their industry. My passion and superpower is building personal brands for entrepreneurs so they can generate more leads, increase sales, and create a greater impact.
What's one of the hardest things that comes with being a business owner?
As an entrepreneur, I understand that consistency is one of the hardest things to overcome when building a successful business. It requires a level of dedication and focus that can be challenging to maintain day after day. There are times when progress seems slow or non-existent, and it can be tempting to give up or lose motivation. However, I know that it is crucial to remain committed to my vision and take consistent action, even when it feels uncomfortable or difficult. Consistency is the key to building momentum, establishing credibility, and creating a reputation for reliability, which are all essential factors in achieving long-term success. By staying disciplined and persevering through setbacks, we can overcome this challenge and move closer to our goals.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
If you're a new entrepreneur starting your business, there are valuable learnings that can help you grow your business faster. The first is to differentiate yourself as a brand by highlighting your passion and expertise that makes you unique from your competitors. By showcasing your strengths, you can create a brand message that resonates with your target audience, setting you apart in a crowded market. The second learning is the importance of innovation. Continuously improving and evolving your products or services can provide a unique value proposition to your customers, keeping you ahead of the curve. Finally, knowing your target audience is crucial for understanding their needs and preferences. Tailoring your brand message and marketing efforts to your audience can effectively reach them and create products that solve their problems. By following these valuable learnings, you can differentiate yourself, innovate, and connect with your target audience to grow your business faster.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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