Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Nicole Christina, Founder of Zestful Aging Podcast, located in Cazenovia, NY, USA.
What's your business, and who are your customers?
I am a psychotherapist of 30 years and a professional, multi-award-winning podcaster (Zestful Aging Podcast). My customers are mostly women over 45 years old in 103 countries.
Tell us about yourself
I first got started with my podcast when my tech assistant suggested it to me because I love to learn about people, and I was interested in confronting ageism. I also have 30 years of experience as a psychotherapist, so interviewing came naturally. I'm motivated by confronting ageism by speaking to older people who are doing remarkable projects in their later years.
What's your biggest accomplishment as a business owner?
Interviewing culture changers from around the world. Some of these guests have influenced my training as a psychotherapist while I was in graduate school! I've also won several awards that I'm very proud of. These awards are humanitarian in nature and focus on improving people's lives across the globe.
What's one of the hardest things that come with being a business owner?
The up and down nature of it. One day you are being pursued by a major influencer, and the next, you are waiting for a response from a guest you really want to book. It takes patience and flexibility, which can be in short supply.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Growth is not linear. It's a jagged line. Overnight successes take years.
- Persistence is the key! I contacted an NPR station three times before they invited me in to record a segment.
- Choose something you believe in. I love interviewing guests for my podcast, and my enthusiasm is obvious! It often feels like play.
Is there anything else you'd like to share?
I love being a professional podcaster. I have total control over what advertisers I work with. They have to reflect my mission. I could never go back to having a boss! Every final decision is mine. The podcast feels like my child--one I'm very proud of. And I can also see how I've grown over the 4 and a half years since I've begun.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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