Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Yvonne Marcus, Founder of Yvonne Marcus Consulting, located in Asheville, NC, USA.

What's your business, and who are your customers?

I teach project management for the home to busy families using technology and other resources. My customers are busy families with preschool to school-aged children looking to run their homes more smoothly and finish projects.

Tell us about yourself

I got started on my business when I had two children in preschool, and my life felt a bit chaotic. It was as if I couldn't cook a meal or focus on anything without a checklist. I realized as I was talking to other parents that they were experiencing similar issues or they had a long home project list that was just never getting completed. It was then that I realized none of us should feel so stressed out all the time, and self-care alone wasn't the answer. So I built a business with solid answers and did not just put a bandaid on its response.

What's your biggest accomplishment as a business owner?

My biggest accomplishment has been serving over 200 families by building better home management techniques that don't leave them exhausted at the end of the day. Also, it begins involving the whole family and not leaving the responsibility to mom.

What's one of the hardest things that come with being a business owner?

One of the hardest things as a business owner is finding the right audience. Admittedly, it took me forever to find my audience and a lot of trial and error, so don't feel disheartened if you are struggling.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Focus on a social media area that you like to use, where your audience hangs out, and don't worry about trying to be all the places.
  2. Build a network of people who are also in business and will give you honest feedback about your products, sales pages, etc. These friends will be your biggest asset.
  3. Include your family in your business so that they know it's real and not a hobby.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.