Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Yvonne Basten, founder of Event Management.Guru, located in Calgary, AB, Canada.

What's your business, and who are your customers?

I'm the founder of Event Management.Guru - I support heart-centered coaches before & during their multiple-day online enrollment events. My main focus during the event is sales, aka conversion in the room, together with high-level logistics. Bottom line? The team and I will make you money!

Tell us about yourself

I've basically been doing events my whole life in one way, shape or form. From running events in my church in my teen years, working events at the Dutch Club in Singapore in the late 90's to owning my own company and supporting coaches on their journey. I love connecting with my clients and getting them all excited about selling at their event! Increasing your bottom line is fun - knowing you will be making a difference in even more lives… Priceless!

What's your biggest accomplishment as a business owner?

Pivoting from being a 100% in-person event company to a 100% online event management company.

What's one of the hardest things that come with being a business owner?

Oftentimes, especially women, we have a hard time charging what we (and our knowledge) are worth. It's important to step into our worth in order to grow our company.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Don't think you have to do it all alone (surround yourself with a team).
  2. Always work with a coach and/or mentor to help you move your business forward.
  3. Do only the things that only you can do! (and let your team do the rest!)

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.