Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Monica Rivera, Founder of YOU WANNA DO WHAT?!, located in Jersey City, NJ, USA.

What's your business, and who are your customers?

YOU WANNA DO WHAT?! is a coaching and consultancy that helps women of color side hustlers master their mindset, get clear on their business idea, and market their expertise so they can make more money.

Tell us about yourself

I used to be obsessed with having money. But I grew up, and now I'm obsessed with my clients having money. Money in your pocket gives you peace of mind. As a first-gen Latina growing up in the Bronx, I was so busy surviving that I didn’t have time to dream. My superpower is hearing business ideas and taking them from stuck to start through mindset shifts, strategy, and small-scale actions. I know firsthand that one single shift in your thoughts can change your entire life. I spent 15+ years in Corporate America working for Fortune 500 companies before starting my business. It was many years, books, and podcasts later, before I took the plunge.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is baked into my mission — helping other Latinas and women of color realize their identity beyond a job title given by HR. A recent client shared that she's been able to share thoughts and ideas she never even told her therapist.

What's one of the hardest things that come with being a business owner?

The hardest challenge that comes with being a business owner goes beyond P&L statements, finding new clients, and keeping things running. The biggest challenge is managing my own thoughts of self-doubt or negative self-talk that never completely dissolve.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Here are three tips everyone should ask themselves before they do anything!

  1. Assess how many hours per week you can devote to your business. (factor fitting this into your current lifestyle, family obligations, etc.)
  2. Clearly define your audience. Who is the BEST fit for your product or service?
  3. How are you positioning yourself differently from competitors in the marketplace? This is your unique advantage.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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