Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Natalie Garay, Founder of You need {ther • happy}, located in Pismo Beach, CA, USA.

What's your business, and who are your customers?

You need [ther • happy} creates handmade therapeutic mists using organic essential oils, flower essences, and a touch of humor. We like to say, "When you can't get to a therapist, theramist. Our mists are for moms, pets, kids, and everyone really who needs support in a pinch.

Tell us about yourself

I've been a Pilates instructor for 20 years and used my skills to support moms who needed rehabilitation from post-baby-related symptoms, no matter how long ago that was. The more I worked on their physical well-being, the more I learned that there was a need for energetic and emotional support as well. I studied to be a Flower Essence therapist and began making customized homeopathic tinctures to support their emotional imbalances. I also created a calming mist by adding essential oils to the flower essence blend. When my studio closed in March of 2020, I made a big pivot and began making more mists and started You need {ther • happy}.

What's your biggest accomplishment as a business owner?

My first year in business as a product company surpassed my expectations. Without any paid advertising, I was able to generate fantastic sales. I'm still impressed by this. However, I quickly learned that there's no time to stop and gaze in amazement for too long; the work must continue in order to reach new accomplishments.

What's one of the hardest things that come with being a business owner?

Doing it all! I've been bootstrapping this business since the beginning, and I CAN NOT wait to hire my first team member. It's going to be so glorious.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Slow and steady is hard and sometimes boring, but it's better than going too fast and really messing things up.
  2. Find a support system of any kind, someone who's also running a small business that can relate and talk shop with you.
  3. Listen to lots of podcasts and join free workshops that offer great business-building tips.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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