Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Kit Yoon, Founder of Yoon Acupuncture & Coaching, located in Columbus, OH, USA.

What's your business, and who are your customers?

My business is a holistic health practice. My customers are people looking to feel better using natural healing modalities.

Tell us about yourself

I was first certified as a reflexologist because I loved how reflexology made me feel. It was a whole-body relaxation I had never experienced before. That introduced me to more natural healing modalities, and I landed in doing a master's degree in Chinese Medicine. Practicing as an acupuncturist, I was privileged to witness what caused people pain, physically and emotionally. I was frustrated that I could not always help my patients feel better. That frustration led to cultivating more tools that could enhance mind-body healing. Some tools include hypnosis, EFT, health and life coaching, and mind-body medicine practices.

What's your biggest accomplishment as a business owner?

I have a business that truly helps people help themselves experience authentic health and true joy.

What's one of the hardest things that come with being a business owner?

All the back end of owning a business: accounting, marketing, content creation, etc.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Remember that the business is not about you. It's about who you serve.
  2. Trust in your offer - you have to believe that what you do makes a difference.
  3. Be clear about your vision and then be unattached to the outcome.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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