Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Annie Ory, Owner of yogaRIOT, located in Portland, OR, USA.

What's your business, and who are your customers?

We are a small community yoga studio, and our customers are people who live nearby and want to breathe, sweat, and move their bodies.

Tell us about yourself

I came to yoga in a broken body, and the yoga healed me. I knew I had to help others find their way to healing as well. Yoga helps create vagus nerve tonality and brings our dysregulated nervous systems into balance. Movement and mindful breathing are a pathway to well-being.

What's your biggest accomplishment as a business owner?

Keeping my business alive during the plague and riding the necessary changes we needed to make in order to survive.

What's one of the hardest things that come with being a business owner?

It is lonely. There is no one really to talk to. It is just you. You rely on your own council, and you live with your choices.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. It will cost more than you think and earn less than you imagine.
  2. You will work harder than you have ever worked before, but it will be more satisfying than ever as well.
  3. It really helps to have a practice that regulates your nervous system, yoga, meditation, and tai chi. There is a lot of stress, and you need practice to manage it.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.