Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Sandra Griffiths, CEO of Yoga Angels International, located in Los Angeles, CA, USA.
What's your business, and who are your customers?
Yoga Angels is minority and female-owned with a strong history of providing services to historically underserved communities, especially BIPOC. In the US and abroad, we have facilitated yoga and wellness interventions in a variety of settings, including schools, community centers, and other venues, to ensure that diverse populations get introduced to the healing power of yoga. We have a website featuring multicultural yogis from all over the world. We invest in building a diverse community of practice. We also connect with our community, which for us is larger than a specific geographical area, through our yoga and wellness activities offered both in-person and (more recently) online and through our social media platforms. Our business also supports the community through community activities through the Yoga Angels Foundation, a 501c3 created specifically to provide access to yoga, health, and wellness modalities to diverse communities.
Yoga Angels International has a proven track record of providing high-quality yoga, mindfulness, and other wellness practices. Our company also focuses on training a diverse cohort of practitioners to become certified yoga teachers. Our founder, having personally experienced the transformative power of yoga, has made it her life’s mission to share it with those who otherwise may not have access to it. Especially in the yoga space, having diverse representation that makes it clear that yoga is for EVERY body is critical to ensuring that those who need the intervention the most feel comfortable accessing it. Yoga Angels hopes to continue to expand its reach to communities of color and others who are not typically welcomed into more traditional spaces in the larger wellness community.
Tell us about yourself
Through my life experiences, I have developed compassion for diverse groups, teaching yoga classes and bringing training to unconventional places and underserved communities, correctional facilities, Jamaica, the United States, Europe, and Africa. Subhadra serves as an example that we can utilize any area of our life: from adversity to prosperity, as a catalyst to become better versions of ourselves. Regardless of the circumstances in which we are born. Subhadra is but one of a long list of entrepreneurs who used their dire life circumstances as fuel for achieving their dreams while helping others.
What's your biggest accomplishment as a business owner?
To have served to have the opposite communities and getting incredibly positive results. The City of Beverly Hills Schools and the Youth correctional facilities in Jamaica. I also really love our serving in Kenya in Africa. The same thing is always clear people need yoga and wellness for a balanced and productive life.
What's one of the hardest things that come with being a business owner?
Having to stay dedicated and focused even when your financial status does not reflect the hard work you have put into the business.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Make your business be something you love and would do regardless of being paid or not.
- Work diligently focusing on how to pivot and stay relevant over time is what you will continue to need to apply for relevancy.
- Never give up; keep applying yourself fully.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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