Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Michelle Righetti, owner of Clairvida, located in Toronto, Canada.

What's your business, and who are your customers?

We serve wellness professionals by offering certifications in yoga, Reiki, and business masterminds that help them reconnect with their purpose and create a business that fits their lifestyle.

Tell us about yourself

I’m a Reiki practitioner and Yoga teacher. I have worked as a business consultant and manager for several clinics and centers. I felt the burnout of overwork and of trying to bounce from studio to clinic to studio to see my patients. I noticed that practitioners everywhere were facing the same struggles.

Until I discovered the ancient yogic secrets of the Purushartas, which help you tap into your calling and the things that bring you abundance and joy, and combined with my business consulting and entrepreneurial experience, launched our flagship program. Now, whether someone is with us for a training upgrade, workshop, or for the journey of redefining their practice, we are here to help them grow.

What's your biggest accomplishment as a business owner?

I always dreamed of having the freedom to work from anywhere. In 2019, Clairvida left behind the pop-up model we began with and went entirely virtual. Now, all of our programs, treatments, and certifications are available online. Despite the uncertainty and Global pandemic we have faced, we have never been stronger, and our membership continues to grow. Our online program is accredited as a CYA 1000 Hour Gold Yoga School, IARP Accredited Reiki Master Teacher and serves members worldwide.

What's one of the hardest things that come with being a business owner?

I know every business owner has dealt with the inevitable waves of fear and feeling like they’re not enough. When I face those moments and old programming coming through, it can feel like life would be easier if I were to “just go get a 9-5 somewhere”. Until I remember the frustration I faced with working hard for others to make a profit, feeling underpaid and undervalued, not having a say in my own schedule, and what it felt like to have my work exist to fulfill someone else’s purpose.

When I remember why I took the leap and that I am exactly who and what is needed for MY business to thrive, everything falls back into place, and usually it even accompanies a great new idea, an influx in new members, or some excellent news.

If you have ever experienced this- it’s normal! Everyone goes through it. And the good news is: you’re uniquely you. And that is more than enough. It is exactly the secret sauce needed for your dream clients to find you and to thrive. So go on and be the best you can be! You got this!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Accomplishing things you’ve never done before can feel daunting. Make sure you have support, whether it’s a program to give you the support and structure to launch your business, a coach, or a mentor. Someone who has been down that road and is standing where you want to be can help you navigate the unknown.
  2. Don’t fall back into the toxic work patterns that made you want to branch out in the first place. Take the time to think about it and design your lifestyle and workflow to optimize your time. Work out who your ideal customer is. Does this fit their life too? Great! That’s your structure. Don’t feel guilted into overworking.
  3. Your body, your mind, and your soul all need rest and recovery time. Invest in self-care and consider it part of your business overhead. If you’re not well, your business might keep going (if you’re smart and have great people working with you who can keep things moving). But as a solopreneur, that’s challenging. Having this structure in place early will save you setbacks later on. ,

Is there anything else you'd like to share?

Don’t wait! If you have a dream, go for it now. Tomorrow won’t be any easier. In my 20’s, I thought I should wait until I was older, or people would take me more seriously until the Universe gave me a (not so gentle) shove.

I had a series of injuries culminating in a 3rd degree burn on my leg, in which I had so much damage that I had no circulation in a large portion of my thigh. It was so bad that the doctor told me they were scheduling an amputation. I spent the next four days practicing Reiki on my leg, using yoga to stretch and relieve the pain, meditation to connect with the capillaries and ask them to grow. 4 days later, the doctors unveiled my bandaged leg to prepare for surgery, only to find that I had regrown my skin and had restored circulation.

This seemingly miraculous event was the final wake up I needed to realize that I was receiving a very loud call from the Universe to help others in their healing, and it was time to answer that call. I became a Reiki practitioner and had been answering that call ever since.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.