Interested in starting your own entrepreneurial journey by launching a yoga business but unsure what to expect? Then read up on our interview with Gina Guillen, studio owner located at Bordentown City, NJ, USA.

Tell us a bit of yourself and your journey to where you are today...

I have a grassroots approach to guiding others in the practice of Yoga, where I work for myself rather than through a Yoga studio. In doing so, the freedom allows me to serve students in my local community, and throughout the US, in a way that feels best suited for my skillset and teaching style in a manner where I uphold tradition. In the spirit of freedom, the students I guide are diverse in all aspects, and there is a symbiotic relationship between us, where we all learn from one another.

What's your background and motivation to grow as a solopreneur?

Having experienced teaching and managing at a franchised Yoga studio catapulted me to work for myself. Although I was teaching Yoga and was fortunate to have been given many opportunities, the environment was inconducive for my growth. Maintaining the ability to serve students, in alignment with tradition and Yogic philosophy, in a manner that sits well with my mind, heart, and gut is what keeps me moving forward!

What's your biggest accomplishment as a business owner?

Being able to follow joy is the most significant accomplishment as a business owner. Focusing on the path, which gives the ability to keep moving, is optimal for being free.

What's one of the hardest things that come with being a business owner?

Second guessing yourself is the most challenging thing when owning a business. Allowing your mind, heart, and gut to be in agreement and trusting in the universe gives you confidence in your decision-making.

What are the top tips you'd give to anyone looking to start, run or grow a small business today?

  1. Follow your joy.
  2. Trust your mind, heart, and gut.
  3. Nourish your individuality and, you will be golden!

Is there anything else you'd like to share?

I am a mother of two young children, and I was able to make it through the pandemic with the support of the community I serve, along with my family (rounding back to the symbiotic relationship). The support has allowed me to continue working on my business, and I thrive after a year and a half of upheaval. Thank you so much for this opportunity!

Where can people find you online?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.