Interested in starting your own entrepreneurial journey in clothing but unsure what to expect? Then read up on our interview with Chloe Jackson, founder of Yeaux Mama, located in Atlanta, GA, USA.

What's your business, and who are your customers?

Yeaux Mama creates apparel and accessories that celebrate Black women. Black women aren't allowed to be their full selves in society, which is reflected in the apparel created for Black women. Our apparel celebrates the many versions of Black women and represents their full selves to the world. As someone on this self-care journey with Black women, I am no expert, but a sister willing to share her experiences so that we can go together instead of alone.

Tell us about yourself

I've always been into fashion since I was a child. I dreamed of going to FIDM for fashion design. Still, I was too afraid and chose a "safer" major-Africana Studies. I decided to be an educator, but when I started to wonder who I really was, I returned to a self-the young Black girl who dreamed of pursuing fashion. Learning about myself via my college education, I am now more prepared than I could've been to create fashion that represents me, my culture, and Black women. Yeaux Mama is about encouraging Black women to practice self-care by returning to self and embracing every part of ourselves. When I feel overwhelmed and can't connect to my "why" the Black women in my DMs and comments keep me going. They have been so encouraging and are the reason I keep pursuing my business.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is being featured in ESSENCE magazine. I never thought an opportunity like that would come so early in my journey, and I am forever grateful to the Black woman who saw something in me and my business that led her to contact me. I still can't believe it!

What's one of the hardest things that come with being a business owner?

One of the hardest things that come with being a business owner is staying motivated- especially when working a full-time job and overcoming comparing yourself to other businesses. I have literally had to say to myself more often than not: "No one is like you, and that is your power."

What are the top tips you'd give to anyone looking to start, run and grow a business today?

The three tips I'd give are: establish a strong financial foundation (business credit, incorporation, trademarks), collaboration over competition, and get your mind right so when imposter syndrome, scarcity mindset, and unprofessionalism creep in, you can recognize it and avoid it.

Is there anything else you'd like to share?

We'd like to share we will have our first in-person event this summer for Auntie Day! Stay tuned!

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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