Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Melanie McSally, Founder and CEO of WyzeTribe, located in Boston, MA, USA.
What's your business, and who are your customers?
At WyzeTribe we strive to help the change-makers of the world save time, money, and energy by optimizing their business using our accessible technology services.
Tell us about yourself
I feel called to show people there is a better way. In a time where we really need change, I enjoy enabling the change-makers of the world to make their biggest impact without sacrificing the life of their dreams.
What's your biggest accomplishment as a business owner?
I've had a lot of major accomplishments since starting WyzeTribe, not least of which was thriving during a pandemic, but what I'm most proud of is our reputation. We're a tech company, but we're known for our high-quality work, for delivering on our word, and for disrupting the industry and making done-for-you tech services available to entrepreneurs. I love being the Wyzerd behind the curtain, elevating the change-makers so they can make their greatest impact while still living the life of their dreams, and that's what I get to do every day.
What's one of the hardest things that come with being a business owner?
Honestly, I think the hardest thing is the responsibility and the gravitas of it all. When you're responsible for the livelihood of others (your employees, your family, etc.) and when you're invested in the success of your clients and partners, it can sometimes feel like you're carrying the weight of the world on your shoulders.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
The hardest part of starting a business is not having the street cred to get anything done. You don't have testimonials, you might not have funds, and you might not have proof of concept. To come out of the gate with an easier shot, appearing as though you've been around longer, I'd say the top 3 things you should have BEFORE you quit your job to start a business are:
- Develop a vision, have a strong purpose for why you want/need to execute this vision, and build a solid support system of people that believe in you.
- Do your market research, create your business plan, build your budget, start building business credit, and have at least 2 years' worth of funds
- Figure out a business name, do the trademark research, buy the domain, determine your company brand & ideal client, and start building out your social media using the same name as your domain/company name - all matchy-matchy.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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