Interested in starting your own entrepreneurial journey in clothing but unsure what to expect? Then read up on our interview with Dakotah Hoogland, owner of Wuvvy, located in Pleasant Grove, UT, USA.

What's your business, and who are your customers?

We sell swaddle blankets for all ages/sizes. Our bamboo fabric is stretchy, buttery soft, & a lighter option than most other blankets. Each blanket comes with a drawstring carrying bag made of the same material, making it easy to take on an airplane, movie theater, picnic, & beyond. This is a "take everywhere" blanket perfect for so many things. Our customers are both adventurers and homebodies. Our blankets make for great gifts & have quickly become people's go-to gift for any occasion.

Tell us about yourself

We are a family-owned & run business. Our mom has made the kind of blankets that we sell for years before we started the business. Family & friends kept begging her to make them a blanket, so she figured we should start a business selling them! These blankets have been a part of our lifestyle for years, and we are so happy to be sharing this amazing product with others.

What's your biggest accomplishment as a business owner?

We were featured on Utah's morning show "Good Things Utah" & have also been featured on Jessica Alba's personal Instagram account for her "Small business Saturday" features.

What's one of the hardest things that come with being a business owner?

We know that we have a quality product that hundreds of thousands of people would love, but reaching them is difficult. This is why branding, marketing, & networking is so important.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be generous & others will be generous back.
  2. Don't be afraid to ask questions. We have received some of the most valuable information from speaking to fellow business owners and asking questions.
  3. Be consistent with your branding. Stick to certain fonts, colors, etc., so your brand will be recognizable as it grows!

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.