Interested in starting your own entrepreneurial journey in publishing but unsure what to expect? Then read up on our interview with Lynnette René Doby, Founder and Freelance Copywriter of Write Way Consulting, LLC., located in Atlanta, GA, USA.

What's your business, and who are your customers?

My business is Write Way Consulting, LLC., where I specialize in storytelling for black and brown voices. My customers are high-level entrepreneurs, thought leaders, and professional athletes wanting to acquire a stream of income by writing their books to sell to their audience.

Tell us about yourself

I remember writing my first story when I was a child, and it freed me. I created a world where I could be whomever I wanted, and I fell in love with it. As an adult, I went to graduate school for Performing Arts and began writing scripts for film/television and fell in love with all aspects of professional writing. Not to be corny, but I can't help but think that regardless of the medium, everything I write is the world I created when I was younger. If anyone out there aspires to be a writer, my advice is to dream boldly and take all the creative risks you can—there lies your strength.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is using my gifts to help others create their dreams and doing it all on my terms. That is priceless.

What's one of the hardest things that comes with being a business owner?

Sheesh, the hardest thing is to own the business. The craft and what I do is easy. But taxes, forms, and regulatory items are a necessary but not as enjoyable part.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Learn who you are. I mean, both inwardly and outwardly. If you don't like doing meetings before 1:00 pm, know that and honor that. That makes your business easy to run.
  2. Practice your craft daily. This is something I can't stress enough. As a matter of fact, read the preceding sentence again. I read and write daily, sometimes for hours. Writing is a skill, and its technique is maintained by actively doing it.
  3. If it is no longer fun, pivot to something else. Now, I don't want readers to think I mean quit. I am not. What I am stating is that if you no longer feel inspired to do what you are currently doing, go find the thing that ignites your soul. Your time is precious; use it wisely.
  4. Bonus, there may be millions of people who do what you do. Don't sweat it, for there is only ONE you. Do you.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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