Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Aimee Mortensen, founder of WORTH IT counseling + coaching, located in Lehi, UT, USA.

What's your business, and who are your customers?

We are a small mental health clinic. We specialize in grief, trauma, loss, LGBTQ+, faith transitions, relationships, polyamory, sex, and intimacy. We pride ourselves on validating, supporting, and challenging our clients to become their most authentic selves.

Tell us about yourself

Our company was started about 15 years ago but has undergone a rebranding in the past 4-5 years. We work to provide therapeutic services to the underserved in our area, specifically LGBTQ+, faith transitions, and polyamory.

What's your biggest accomplishment as a business owner?

Our biggest accomplishment has been our growth over the past few years. It feels representative of our care and concern for our clients. We feel accomplished when clients evolve and demonstrate self-acceptance.

What's one of the hardest things that come with being a business owner?

I find the hardest thing as a business owner is finding balance with self, family, and time given to the business. It’s challenging when you love what you do.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Define who you are, and find your niche.
  2. Start small and rely on your clients to refer; a client referral is quite the compliment.
  3. Believe in yourself and surround yourself with others that believe in you.

Is there anything else you'd like to share?

We are passionate about assisting our clients through the tough times and learning to be more present through the journey.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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