Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Layne Lieberman, an Award-winning Author & a Registered Dietician-Nutritionist of WorldRD LLC, located in Boca Raton, FL, USA.
What's your business, and who are your customers?
I am an internationally recognized award-winning author, nutritional biochemist, and licensed registered dietitian-nutritionist. With my passion for wholesome food and healthy living, I have been a leader and innovator in the food, supermarket, and health industries for over 30 years. I offer expert advice about health and lifestyle without gimmicks or fads.
I spent two years living in Europe, examining lifestyle, culture, and dietary habits. My award-winning book, "Beyond The Mediterranean Diet: European Secrets Of The Super-Healthy," reveals the diet secrets of the three healthiest countries in Europe—Switzerland, Italy, and France—and shows how to combine superb food, a relaxed lifestyle, and exceptional health wherever you live! With 50 healthy, easy, and delicious European-inspired recipes (including vegetarian, vegan, and gluten-free options).
My beautifully illustrated book offers practical diet and lifestyle advice that introduces the "Super Healthy Plate" and explains how to food shop and dine out European-style. "Beyond The Mediterranean Diet" is a combination of lifestyle, culinary, diet, and cookbook. I lead culinary tours to southern Italy targeted at registered dietitians and those seeking an in-depth Mediterranean diet experience. The experiential travel program is pre-approved by the Academy of Nutrition and Dietetics for over 30 continuing education units.
Tell us about yourself
I hold a BS in Nutritional Biochemistry from Cornell University and an MS in Clinical Nutrition from New York University. I completed both an internship and fellowship at the Albert Einstein College of Medicine (AECOM). I continued to work at AECOM as a clinical research nutritionist specializing in diabetes, lipids, and other chronic illnesses. Later, I completed a chef-RD training course at the Culinary Institute of America.
As a native of New York, I spent 20 years as Director of Nutrition for America's first supermarket chain, King Kullen Grocery Company. I worked at King Kullen, positioning this conventional supermarket as a national leader in selling and marketing natural and organic foods. With significant experience in menu development and implementation for restaurants and food retailers, I worked with high-profile chefs to create and market healthy menus and to provide nutritional analysis for their menu development. My journey started at age 9 when I was diagnosed with severely elevated serum cholesterol and was determined to manage this medical problem with diet, nutrition, and exercise. I enjoy helping others achieve individualized diet and health goals using creativity with food and menu planning.
What's your biggest accomplishment as a business owner?
Writing an award-winning lifestyle and cookbook!
What's one of the hardest things that comes with being a business owner?
Reluctance to ask for more help and guidance from others who have been in the same industry.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Use your professional skills in new and creative ways to keep your career innovative, engaging, and interesting.
- Give back to your profession/industry by mentoring and offering free services to non-profit organizations.
- Develop and maintain communication with experienced business associates and professional friends/family members who support your goals and can offer guidance, advice, and feedback.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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