Interested in starting your own entrepreneurial journey in art education but unsure what to expect? Then read up on our interview with Lucia Murdock, Owner of Workshop SLC, located in Salt Lake City, UT, USA.

What's your business, and who are your customers?

Workshop SLC is a collective of artists and instructors dedicated to supporting professionals and hobbyists alike. We're committed to cultivating technique, creativity, and camaraderie through weekly art courses offered to all skill and expertise levels. Workshop SLC also offers reserved 'artist in residence' studio spaces leased by some of Utah's top professional artists.

Tell us about yourself

The inspiration for Workshop SLC was born out of an ongoing effort to elevate my own artistic skills through fine art workshop experiences abroad. Knowing that these same workshops were not available in Salt Lake City, we made it happen here!

What's your biggest accomplishment as a business owner?

Putting Salt Lake City on the map as an art destination and creating a space for people to get together and find community and friendship after the pandemic.

What's one of the hardest things that come with being a business owner?

The uncertainty of what each day will bring! Also, having to wear multiple hats.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Always look for ways to better serve your community.
  2. Find out what makes you stand out from other businesses.
  3. Learn to embrace the unknown and have fun with it!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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