Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Laura Robinson, Owner of Worditude Ltd., located in Kirby Cross, Essex, UK.
What's your business, and who are your customers?
I'm a marketing mentor for people who sell their expertise online as 1-1 services, courses, group programs, masterminds, and memberships.
Tell us about yourself
I quit my corporate job in marketing and communications when my sons were 3 and 2 years old. Our youngest son has additional needs, and it wasn't practical for me to keep working. I needed to figure out a way to earn a part-time income, from home, with zero childcare, so I learned about digital marketing and copywriting. I started freelancing for digital marketing agencies, and after a couple of years set up my own copywriting company so I could have more control over the clients I worked with.
What's your biggest accomplishment as a business owner?
Six years ago, I took both my sons out of mainstream education and home-educated them. It was what we all needed, and it has been the best decision I've ever made and has brought us all so much joy. It was only possible because I was self-employed, and I consider it a great achievement that I was able to respond to what they needed and still maintain my business and pay myself a salary.
What's one of the hardest things that comes with being a business owner?
I really struggle with having too many ideas and not enough time to implement them. There's always some unrealised potential lurking in my business that I don't have the time or energy to unlock.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Put yourself first. Instead of building a business around some imaginary ideal client you've never met, think first about what you need and want. The work you enjoy, the way you want to structure your day, the money you want to pay yourself, and the people you want to work with.
- It's OK to be comfortable. People will try to sell you things by telling you that you need to stretch yourself or get out of your comfort zone. For many of us, we need to feel comfortable in our business because we are being stretched in other areas of our lives. And growth can come in seasons. It's OK to stretch yourself in your business sometimes and to want to ease off other times.
- Make your website do the selling for you. Create packages and offers you're excited to sell with price guidelines and put them on your website. It'll help you hold boundaries around what you sell, to who, and how much you charge, and save you from having to keep repeating yourself over and over again.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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