Interested in starting your own entrepreneurial journey in clothing but unsure what to expect? Then read up on our interview with Leslee Schwirian, CEO of Woollow, located in Monongahela, PA, USA.

What's your business, and who are your customers?

On our family farm, we grow sunflowers in the summer and knit alpaca and yak socks in the winter.

Tell us about yourself

We have lived on the farm for 30 years. We need warm socks in the winter because we are outside caring for animals. I researched different fibers and found that alpacas and yaks give us the warmest fiber. My husband being a podiatrist, designed a sock for comfort and durability. Every day, we get messages from our customers thanking us for the warmest and most comfortable socks. That is what keeps us going.

What's your biggest accomplishment as a business owner?

Being able to provide a solution to a problem is what keeps us going. Three years ago, we invited the public to come to our sunflower field and enjoy the beauty. It was the first year of COVID; we had thousands of people visit. There was comfort in being outside and not close to others. Our fields are always free to come and enjoy. So many told us to thank you; now we do it each year.

What's one of the hardest things that come with being a business owner?

The hardest thing about having a business is 24 hours/ 365 days a year; you are thinking of your business, trying to make it better.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

When your customer gives you suggestions-listen, even if it starts out slow, don’t give up. It takes a while to realize what is your niche market. Sometimes there are long days.

Where can people find you and your business?



If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.