Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with LaKesha Womack, Owner of Womack Consulting Group, located in Charlotte, NC, USA.

What's your business, and who are your customers?

Since 2005, Womack Consulting Group has worked primarily with small business owners to help start and grow successful businesses. We focus on helping our clients create operational plans, human resource policies, marketing plans, and financial statements. We also provide executive coaching for business professionals and offer emotional intelligence training for organizations.

Tell us about yourself

I began my consulting firm because I wanted to be a work-from-home mom, but I also missed the business world. Consulting allowed me to have the best of both worlds - I could make my own schedule while also using technology to work with clients worldwide. I consider myself extremely fortunate to be able to help clients turn their ideas into reality with a solid plan for success while being present for the special moments of my son's life.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is seeing the lightbulb come on when a client comes to be with an idea, and we map out the plan for their successful launch. Often they have a great idea but no idea how to make it a reality. The most confusing part typically comes when we start preparing their financial statements, but I ensure I am available to answer all of their questions and educate them on how to make data-driven decisions.

What's one of the hardest things that come with being a business owner?

One of the hardest things about being a business owner is knowing that no one is automatically writing you a check every Friday. I meet with a lot of people who want to own a business. When we begin working on the financial goals, and they realize how much effort it takes to ensure the business is operational and pay themselves a salary, it is a true test of whether they want to push forward. Although challenging, it motivates me to reach my revenue goals and provide great service to continue receiving referrals.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Work with a professional to develop, track and analyze your financial statements to ensure your business is profitable.
  2. Don't count on family and friends to be the primary supporters of your business. Do the hard work of developing your company's personas so that your marketing can speak directly to them.
  3. Network! Get to know your customers so that you understand their core needs, attend events with your peers to stay abreast of industry trends, and develop relationships with those who have achieved the success you seek to gain advice for your journey.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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