Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Kaitlin Moss, owner, and founder of Wipeys, located in Denver, CO, USA.
What's your business, and who are your customers?
Wipeys is a line of toxic-free, biodegradable wet wipes for the face, hands, surfaces, and devices. Our mission is convenient cleanliness while on the go! Whether you're traveling, going to a workout class, or meeting friends for happy hour, Wipeys is meant to keep you germ-free - wherever you are!
Tell us about yourself
What first got me started working on Wipeys was the realization of how dirty our phones are, which are then touching our faces and transferring all that bacteria onto our skin. I saw a hole in the clean beauty industry that I decided to fill and sought out to develop a toxic-free wet wipe to clean our phones! During my product development phase, I also saw a need for toxic-free wet wipes for customers' travel days, especially to clean airplane tray tables, seats, headrests, etc.
So many influencers/celebrities were posting (pre-pandemic) themselves wiping down their airplane surroundings. Let's face it - airlines do their due diligence to clean planes after each passenger use, but they're still not wiping down every seat! Enter, Wipeys. The travel necessity everyone needs are made with safe ingredients to kill the germs around you effectively. Believing in the product is what motivates me each day. I genuinely love each of our wipes and am proud of the formulas we created. It excites me thinking about their purposes and how amazing it is to have the product on hand for those moments when you need a wet wipe because your hands are dirty, or you had an intense workout and need to refresh your face and wipe down your equipment. There are endless ways Wipeys can keep you germ-free throughout your day!
What's your biggest accomplishment as a business owner?
My biggest accomplishment as a business owner would be landing my dream retailer at the beginning of launching our business. It takes a lot of consistent emailing to these retailers to get their attention and make the perfect pitch for why your product should be in their store. Sales are difficult and not an easy task to accomplish every day, so when we landed a huge retailer, it felt like a huge success for the trajectory of our business!
What's one of the hardest things that come with being a business owner?
Delegating tasks. You can be focusing on one part of the business in your day and then pulled into a whole other task. I've found it hard to find the balance to be able to complete each task at hand.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Recognize your strengths and weaknesses - While at the beginning of starting your business you're going to have to wear a lot of hats, don't expect yourself to be an expert at everything. This initial stage of understanding every part of your business is where you will learn what parts you are good at, and enjoy, and what parts you need to hire help for.
- Have patience. Growing a business doesn't happen overnight, it takes a long time to build up brand awareness, land wholesale accounts, and gain repeat customers. It can be really discouraging at times, but the important thing to focus on is to keep on working on your business!
- Create a daily routine - There are many things you can be doing for your business on a day-to-day basis and it's important to find the balance between them all. Set a daily routine of how you plan to tackle each task the best you can throughout the week. Block out when you are going to answer emails, when you are going to work on marketing, when you are going to package goods, etc.. This way if you get pulled into an unexpected direction in your day you know what to come back to the next day!
Where can people find you and your business?
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email email@example.com; we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.