Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Kelin Marquet,
Director Of Marketing and Development of Why Not Natural, located in Houston,TX, USA.
What's your business, and who are your customers?
Why Not Natural creates effective minimalist supplements without artificial fillers, preservatives, colorants, or sugar, using ingredients backed by the latest research. Our typical customer pays attention to all the little details when it comes to improving their health! It's not just about what's in a supplement - it's really important what's not in it, too.
Tell us about yourself
The supplement industry has almost no regulation, so we're on a mission to educate consumers about what a supplement should look like - we have a list of ingredients you'll never find on our labels that we recommend avoiding in any supplement, and you can find that on our website. As a mother of 3, I'm motivated by creating supplements that I feel comfortable giving to my own family.
What's your biggest accomplishment as a business owner?
When we read our over 7000 positive reviews and see our customers saying our supplements have changed their life - that's our biggest accomplishment. Helping people reclaim their health when nothing else worked.
What's one of the hardest things that come with being a business owner?
The hardest part is that you're never really off, so you have to set your own boundaries around your time. It's too easy to let the business run you instead of you running the business. It's really important to me to be able to shut down when my kids get home from school, not think about the business, and be really present with them.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Know WHY you're doing what you're doing and for whom. That will give you clarity in expanding your product line and marketing in a way that resonates with the right people. You're not creating products you're solving problems.
- Focus your effort on what actually generates income. In the beginning, it feels like you need to be on every social media platform, try every marketing tactic, etc., but you will spread yourself too thin. Go all-in on what actually moves the needle and save the rest for later or outsource.
- Prune ruthlessly! It can be so hard to eliminate products or services you worked hard to develop but if they're not profitable or they're giving you a headache, just remove them from your offerings. You need to save your time and energy for the things that sell well and don't suck up your time.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.