Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Anthony Cotter, CEO of Whole Life Goals, located in Pittsfield, Vermont, USA.

What's your business, and who are your customers?

Whole Life Goals matches people's health, wealth, and wellness goals to certified professionals who can help them achieve their goals. Beyond goals we match people who have gone through traumatic experiences to professionals who have gone through similar events and deeply understand how to overcome these obstacles.

Tell us about yourself

Anthony Cotter's health-conscious mother and party-friendly father raised him and his older brother in Queens, New York. She taught her boy yoga, meditation and raised Anthony, a vegetarian, from birth. His mother and father divorced when Anthony was five, and he and his brother lived with an abusive stepfather for the next few years. After his mother's passing on Christmas Eve, Anthony and his brother moved in with their drug-addicted father. His brother would wind up in Rikers Island, later diagnosed with paranoid schizophrenia.

Anthony left home and lived on the streets for years, bouncing around from couch to park bench, to rooftops, and living in a wooden shed during winter months. At seventeen, he moved into his first apartment in South Ozone Park. He found himself in the world alone, battling addictions and poverty. Anthony was around twenty when he was given a book called "A Diet for A New America" by John Robins. He decided to remove all animal products from his life and started to become mindful of what he consumed. He acquired a high school equivalency diploma and went on to study nutrition at Brooklyn College. He left college and went to the Culinary Arts Institute to learn more about raw food techniques and vegan cooking.

With his partner, he moved from Brooklyn to San Francisco and opened InBloom Foods, a raw food catering company. He taught meditation and yoga throughout the juvenile hall systems with the nonprofit group Mind Body Awareness Project. Eventually, Anthony and his partner moved back east to work in finance, opened a yoga studio, had their first child. Today he lives in the Green Mountains of Vermont with his two children. He is most fulfilled when speaking about health and wellness, sharing stories, products, books, music, documentaries, and connecting great people together. Throughout his life, he always sought guidance from elders, gurus, and mentors who taught him how to create a better life and always to follow a worthy ideal. Anthony's health and wellness success simply come from focusing on his Movement, Meals, Mind & Money philosophy.
Out of this philosophy, Whole Life Goals was created.

What's your biggest accomplishment as a business owner?

Giving people the tools to heal. Feeding people and serving others.

What's one of the hardest things that come with being a business owner?

Right now, it is creating both sides of the marketplace. We try to find certified professionals in a wide variety of healing modalities to stand ready to serve before we can go out and drive traffic to their Whole Life Goals profiles.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Start Now!
  2. Don't waste time thinking about how it will all come together.
  3. Continue to do a little each day to move the needle in the direction you have envisioned it going.

Is there anything else you'd like to share?

Surrounding yourself with the right people changes everything!

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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