Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Rob Carney, Founder of Whole Health Connections, located in Boston, MA, USA.

What's your business, and who are your customers?

Whole Health Connections was formed to make holistic living simple. Between free blogs, videos, podcasts, and the best organic superfoods on the market, may this be your one-stop shop for connecting the dots to wellness.

Tell us about yourself

I teach the foundations of wellness and the basics of growing your own. This unique blend of wellness and gardening enables you to experience personal growth while utilizing the principles of nature. I am a CHEK Holistic Lifestyle Coach with a bachelor’s degree in Sustainable Food & Farming. I have spent the past 11 years incorporating a variety of health practices to utilize into my wellness toolbox. Motivated by a concussion that knocked me out of physical activities at 17 years old, I set out on a mission to become the best version of myself and empower others. In early 2017, I began a transformative journey to Southeast Asia, where monumental shifts occurred. Living in the jungles of Sri Lanka as the only American, I gained perspective and experience connecting without the use of a common language. I recognized that the smallest details make all the difference in life. In the fall of 2018, Whole Health Connections was created to bring these life experiences to one focus. The testimonials received by friends, clients, and social media followers are motivation to keep going.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner was to keep going through the early stages. The first year and a half was an immense challenge. I was spending more than I was earning and really was figuring it out as I went. By the three-year mark, I felt I was honing in on my focus and ways to make this a profitable business. Recurring revenue is the key!

What's one of the hardest things that come with being a business owner?

The hardest part now of being an online business owner is the constant pressure to create new content. It is easy to burn out. We live in a world where there is often an expectation of extremely high quality and a high quantity of content. As a solopreneur, this can be a real challenge. In the past few months, I have scaled back my massive content creation due to this burnout and have been exploring other ways to keep things going without the need to be on camera 24/7.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Start where you are. Use what you have; the timing will never be perfect.
  2. Invest in yourself, the right mentors (avoid those who overpromise), and constantly educate yourself on all things business and entrepreneurship.
  3. Understand that there will be a period of imbalance. Your work may consume every waking hour, thought, and ounce of energy. If you plan to start a business. Have this discussion with friends and family to let them know that you will be entering this period of imbalance. We want to build a business and keep our loved ones too. Keep them in the loop.

Is there anything else you'd like to share?

Patience, persistence, consistency. Disconnect from a timeline attachment, embody these three attributes, and you will accomplish any task you set yourself to.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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