Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Whitney Johns, Founder of Whitney Johns Nutrition, located in Denver, CO, USA.

What's your business, and who are your customers?

I am the owner and founder of Find Your Fit with Whit, Personal training and diet coach, as well as the owner and founder of Whitney Johns Nutrition. I have positioned my brand as a one-stop shop for a healthy approach to transforming the body and mind. I am focused on delivering problem-focused solutions to people from all walks of life, helping them not only to look good but feel good. My philosophy is focused on mental health, gut health, and physical health so that I can help people look the way they want on the outside and feel the way they should on the inside.

My client base truly is from all walks of life, age, gender, and physical fitness levels. Much like myself, my clients tend to go against the grain, beat to their own drum, and live life on their terms. Real people with real lives, goals, problems, and bold personalities. My clients are not looking for a "one size fits all" experience, and what I offer is tailored and truly built around the philosophy of finding your fit. Nothing about a health and wellness journey is "one size fits all," and most importantly, I help them create long-term and sustainable lifestyle changes.

Tell us about yourself

Hi, I'm Whitney Johns. I have been a trainer and coach for over 10 years.
I love what I do because fitness and nutrition really saved my life. My love of fitness started when I was just 16 years old. I grew up suffering from severe migraines, chronic pain, mental health issues, and problems with my gut health. I got fed up feeling poorly all the time, so I took matters into my own hands and searched for a solution. I spent years researching and self-testing to get to the bottom of my issues. It became clear that to heal my body, I had to make nutrition and lifestyle choices that would improve my internal health and outer physique.

After earning my IFBB Pro Card and becoming a professional bodybuilder, I bought into many of the unhealthy and extreme measures that the fitness industry promotes. I paid the price for it. Once again, I had to claw my way back from the damage these unhealthy habits created for me—mentally, physically, and hormonally.

It was at that point that I committed to my purpose: To help as many people as I could learn the right way to go about their fitness and wellness journey and to share the tools that helped me to turn my life around.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is more of a privilege, seeing the positive changes in the lives of my clients and watching them not only attain but exceed their own goals and live healthier, sustainable, and more enjoyable life. Being able to create a platform where I can not only help sculpt the physical desires but provide long-term success and change inside, focusing on healing from the inside to help attain and maintain the outside. It's been a lifelong journey of my own through trial and error, and my own mistakes and health battles that I have been able to create a brand focused on truly healing and transforming inside and out. Launching my supplement line was a decade-long endeavor, and I am truly humbled that I can offer products I stand behind, use daily, and believe in.

What's one of the hardest things that come with being a business owner?

I don't think there is just one hard thing about being a business owner, but to name a few of the top challenges, I would say ensuring that your product/service remains relevant, useful, and up to date, ensuring that everything you associate with lives up to the mission statement and only adds value, maintaining efficient logistics, and most importantly as you grow ensuring that the team you build is strong, adds value and is passionate about what they do.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Have a very clear mission.
  2. Surround yourself with people who push you to be better.
  3. Leave your ego at the door.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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