Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Kelly Kalkwarf, Owner of West Seattle Neurofeedback, located in Seattle, WA, USA.

What's your business, and who are your customers?

West Seattle Neurofeedback specializes in brain training for optimization and resilience using the Dynamical® neurofeedback of NeurOptimal®. NeurOptimal® monitors your brain activity and gives it feedback in the form of interruptions in the music you listen to, gently bringing you to the present. Safe and effective state-of-the-art technology to help us transition smoothly through the ripples of life. We have clients of all ages, people looking to experience NeurOptimal® through in-office sessions, and those who want to dive deeper into training by renting a system for home use.

Tell us about yourself

In 2018, a friend told me about her experience doing neurofeedback with NeurOptimal®. I decided to try it for myself and did a series of sessions with a local provider. The profound changes I experienced in my thought processes and patterns changed my life. My perspective of who I thought I was and how I interacted with the world and in relationships all shifted. Helping others experience this powerful technology became my passion. I went from a stay-at-home parent of 13 years, not knowing what the next step would be, to greeting my first client seven months later. I know I could not have done this without having trained my brain! Every day, I get the privilege of witnessing others on their journey of rediscovery and transformation!

What's your biggest accomplishment as a business owner?

Starting a business from the ground up, doing all the pieces myself!

What's one of the hardest things that come with being a business owner?

The uncertainty of being self-employed. Especially when most of the time you have been open was during a pandemic!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Create a business plan and keep it up to date. Never undercharge your worth. Speak with passion about your business!

Is there anything else you'd like to share?

Thank you for giving me this opportunity to bring to others what I love to do!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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