Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Shirlee Williams, owner, and director of Buddha Rider Yoga and Cycle Studio, located in Collingwood, Ontario, Canada.

What's your business, and who are your customers?

We guide people to move their bodies and expand their comfort zone. Through yoga, spin, weights, and movement, we believe that all humans' levels and abilities can participate.

Tell us about yourself

I have a huge passion for health and wellness. Moving your body is key to living a healthy life. I show our clients every day what is possible.

What's your biggest accomplishment as a business owner?

Fourteen years in business and have shifted with our times. Still running a successful Yoga circuit and spin program online; As well as life coaching.

What's one of the hardest things that come with being a business owner?

Being on all the time. At the end of the day, it falls on my shoulders.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be very clear on who you want to serve.
  2. Offer the best customer service possible. Be organized.
  3. Make sure you have the financial backup to keep going even when it's quiet.

Is there anything else you'd like to share?

Buddha Rider Yoga and Cycle Studio are now available as a virtual platform. Six days a week of live classes and classes on demand.

Where can people find you and your business?

Buddha Rider
Buddha Rider offers all types of yoga including hot. We have classes that incorporate both spin and yoga as well as spin and TRX or circuit. We even have Barre classes and Pilates.
Shirlee Williams Coaching

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.