Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Sumit Mehrotra, CEO of Wellkasa Inc., located in Phoenix, AZ, USA.
What's your business, and who are your customers?
Wellkasa's purpose is to enhance the quality of life for people seeking prevention or symptom relief from chronic conditions. We are on a mission to help you discover safe and effective supplements, nutrition, and mind-body wellness.
Tell us about yourself
Until last July, I used to be the Business President of a $500M business of a mid-cap global US Public company. I was living as an ex-pat in Germany when the pandemic hit and caused me to return home to Phoenix, AZ. The break from traveling 250K miles a year gave me the time to think about my "life plan." I realized that I had a deep un-addressed passion for helping people with chronic conditions who were struggling with health-related quality of life issues - similar to what I had seen with my close family for most of my life. So, I decided to make a "right turn" in my career and left my high profile corporate job to start Wellkasa as a Public Benefit Corporation committed to the purpose and mission above.
What's your biggest accomplishment as a business owner?
Entrepreneurship is like magic - last year, we just had an idea to help people find safe & effective supplements, diets, and mind-body therapies that were backed by doctors and scientific evidence. In just a few months, we have launched Wellkasa.com, where patients and caregivers can find, buy and track safe and effective supplements like nowhere else.
- We are the fastest research engine to find safe and effective supplements, diets, and mind-body therapies.
- Designed by some of the top Integrative Medicine MDs in the US, we have doctor-designed supplement wellness plans for a variety of conditions.
- We are launching "WellKabinet" a unique digital medicine cabinet that tracks all your meds and ensures safe use of supplements with your medicines.
I feel blessed that we have been able to make rapid progress with Wellkasa so that patients and caregivers can save a lot of time and money in accessing high-quality wellness plans, which are usually limited to high-net-worth individuals.
What's one of the hardest things that come with being a business owner?
In my early days as a business owner, the biggest challenge is fighting "infant mortality. Over 90% of start-ups fail. So, we are constantly battling survival every day. However, the motivation to make an impact on something much bigger than us keeps us going every day.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Have the passion for what you want to start. Know what you want to do and why you want to do it. If you can find a deep connection, you will be able not only to stay motivated, but you will also find that your passion is infectious (in a good way) and helps you attract talent and other like-minded supporters for your mission.
- Learn learn learn: You will need to learn a lot from the basics of how to start a company to technical, financial, and marketing skills and much more. Spend the time upfront to learn some of the basics so that you know what help you need and how to ask the right questions to find the people who can help you in your journey.
- Chin-up, persevere or pivot: A start-up inevitably will have its highs and lows. Your passion will carry you through the lows, and keep your chin up. The key is to look at the failures as learnings to pivot and success markers to continue and persevere.
Is there anything else you'd like to share?
Look up Wellkasa and let us know how we can help make it better for you or your loved ones by sending us a message through the contact us page on our site.
Where can people find you and your business?
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email email@example.com; we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.