Interested in starting your own entrepreneurial journey in mental wellness but unsure what to expect? Then read up on our interview with Jennifer Maleus, Founder of Well of Being Therapy, located in Belleville, ON, Canada.

What's your business, and who are your customers?

Well of Being Therapy and Counselling is a private psychotherapy and wellness practice offering psychotherapy, psychedelic-assisted therapy, and consultation. Well of Being Therapy supports and assists clientele to meet, navigate and actively process mental health concerns, relationship issues, identity, and life transitions through groups and individual therapy with a trauma-informed lens.

The clients we work with are those who wish to expand their exploration of themselves, their needs, emotional drivers, and behavioural patterning. Clients are keen to examine how they show up in the world, their unique gifts, and limiting beliefs that may be holding them back. Well of Being Therapy offers individualized treatment plans, which may include exploring the Self and the world through consciousness medicines.

Tell us about yourself

I am a soulful and curious BIPOC psychotherapist. My warm, vibrant and inviting nature is salient in my work and travels widely through consistent and ongoing word-of-mouth referrals. I effort diligently toward congruency and alignment between my personal sacred values and how I practice clinically. I am compelled to truly see and understand my client's internal experiences so that they, too, understand themselves and their patterns better. This comes from supporting clients towards recognizing facets of functionality within their internal healing systems as well as opening perspectives and, thus, awakening new possibilities.

I have a personal interest in the delicacy, history, and power of elevating consciousness. I feel very grateful to have this personal interest actively intersect with my clinical work. As a BIPOC therapist, I am passionate about encouraging people of colour into the therapy and psychedelic-assisted therapy space.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is how much I have simultaneously expanded the parameters of my pragmatic and spiritual sides. This means leaning into facets of running a business that is completely foreign to me whilst deciphering their respective connections between my spirituality and life path. Personally, this is how I have learned to run a successful, thriving, and heart-centered business.

What's one of the hardest things that come with being a business owner?

Launching the business in the first place! It felt like it was really scary to become an entrepreneur when I spent much of my adult education in counselling psychology, not business administration. Because every decision is mine alone, which comes with a lot of responsibility, I often have to remind myself to trust my intuition, step out of my own way, and move forward regardless of the outcome.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Gain a clear understanding of your business's core values and intentions. Then start or grow your business from this framework.
  2. Accept that learning comes through making mistakes as well as having success.
  3. Be mindful of pace - quick growth is wildly tempting, but sustainability is more important.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.