Interested in starting your own entrepreneurial journey in mental wellness but unsure what to expect? Then read up on our interview with Hannah Klaassen, Owner of Well Culture Counseling, located in Denton, TX, USA.

What's your business, and who are your customers?

We are a counseling practice that serves clients from age 3 through their life spans. I work specifically with people with complex trauma, ADHD, and anxiety, as well as those in the justice system through Federal Probation.

Tell us about yourself

I started my business in 2021; however, I have always had an entrepreneurial spirit. I think I get it from my late grandfather, who regularly invented new machines on napkins at parties and tried his hand at many businesses throughout my childhood. He and my grandmother owned a highly successful typewriter repair shop before the word processor took place. I am motivated to keep going to work every day, knowing that I am creating a culture for clients and employees to feel supported and blossom into their best selves.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is that I have been able to turn a profit from day one. Coming originally from a lower socio-economic background, failure in this business has never felt like an option for me. So, I see it as a huge win that I have been able to create a business that supports my community but also allows me to be financially stable.

What's one of the hardest things that come with being a business owner?

The hardest thing in business is deciding to pivot the business when something is not working anymore. I have a tough time making the best decisions for my business when I know they may impact my employees or clients in the short term. I know that in the long term, my decisions typically pan out to benefit everyone, but I have immense empathy for their temporary discomfort.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Get started, don't keep putting it off. The thing that keeps you from success is a mindset, not ability. Anyone can run a business if you are willing to pivot when necessary and be flexible in your journey. Focus on your why and not the how. Your how will come to you if you stay zeroed in on your why.

Is there anything else you'd like to share?

Stay tuned for our upcoming group therapy and yoga counseling group. I look forward to helping provide emotional regulating skills from a body-based approach in the next couple of months. Follow us on Instagram for updates.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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