Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Carol Elassad, Owner of Webbe Group, located in Collierville, TN, USA.

What's your business, and who are your customers?

Every business has gaps and failure points. For continued revenue growth, businesses need to know their gaps and failure points and how to fix them. The term for this is business transformation. My customers come from all industries and are businesses ranging from solopreneurs to 500 employees. My business helps to transform a business' weaknesses into strengths with engagements ranging from 3 months to 2 years. A consulting company that comes in to provide a pre-programmed solution does not always provide a complete solution. We provide individualized solutions for your business.

We aren't about programs that you don't need. We are about improving teams and business efficiency with individualized solutions for the business and systems of accountability. We improve operations and provide goals that help businesses to find revenue through improved effectiveness or plans to expand efficiently.

Tell us about yourself

I began my career as a speech-language pathologist. I loved helping clients learn to be the best they can be and working through their disabilities. My focus in my career changed to wanting to help my fellow employees to become the best teams in a company. I found that I have a knack for team building and decided to improve my business acumen. I completed an MBA and a Ph.D. in leadership and organizational change. I am motivated daily by working with companies and business owners who know they are having some kind of difficulty and want to improve their business and their teams. I am also motivated by working as an adjunct professor who teaches future healthcare executives in the healthcare industry the management skills that will influence their growth and team-building capabilities. I am thrilled when I see clients and students celebrate their wins when they see transformation in their lives or work teams.

What's your biggest accomplishment as a business owner?

My customer had amazing results in 2021. He stated that the three primary results he was able to achieve due to our work together are:

  1. Speed to market has improved. What used to be 3-4 weeks is now 2 days on the low fast end and 7-10 days on the high slow end.
  2. Profitability has improved. Revenue increased two-fold from about $150K to $300K in one year due to his new skill of speed to market.
  3. He has entered into several profitable partnerships, which is growing his business.

At the end of the year, I asked him what his disappointments were in 2021. Surprisingly, he said, "Nothing has been disappointing." He said that he has his own internal outlook. He moved to a city and took chances he would have never taken before. He said he was changed from a founder of a consulting and staffing agency to the founding CEO of a multi-million dollar brand and conglomerate. He says that his confidence has totally changed, and he now sees his future with clear eyes. He has engaged with an executive health coach to improve his health, wellness, and fitness due to the conversations we have had. His 2022 results have already surpassed his 2021 results.

What's one of the hardest things that come with being a business owner?

Keeping a funnel full of qualified candidates who want your services can be a struggle at times and can really demotivate a business owner. Sometimes it feels like the outreach and marketing are shouting into a deep well. Don't let this discourage you. This is normal.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

First and foremost, ensure you start a business that you love and have a passion for. Everyone has an interest or a skill that is valuable to others. Sometimes, monetizing your interest is a skill that needs to be learned.

Second, don't be afraid to ask for help. If there are local entrepreneur groups or business clubs, join them. Get a business coach who can help you be accountable for your goals. When you can, join a business owner advisory board and mastermind your challenges and get business advice from other business owners.

Third, write down your annual goal every day when your first get up in the morning. Then, provide an affirmation to yourself in the mirror multiple times a day. Physically writing your goal down daily and providing yourself the affirmation of what you want to achieve long-term is powerful.

Is there anything else you'd like to share?

Take time for yourself. In this plugged-in age, it is easy to work 24/7. It is important to understand the benefits and the value of work-life balance. When spending time with friends and family, be present and don't talk about your business incessantly. Be a great sister, brother, aunt, uncle, child, parent, and spouse. These are the relationships that truly matter.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.