Interested in starting your own entrepreneurial journey in candle-making but unsure what to expect? Then read up on our interview with Ella Nunes, Founder of Wax and Fire Co., located in Hamilton, ON, Canada.

What's your business, and who are your customers?

We create an aromatic experience for the home and spirit. Handmade soy wax candles scented with phthalate-free fragrance and essential oils for the eco and wellness-minded.

Tell us about yourself

Scent is my passion, and my senses are my guide. I am always inspired by the feelings we associate with scent and constantly dreaming up the scents I want to create so people can enjoy the experience of peace, calm, joy, and nostalgia.

What's your biggest accomplishment as a business owner?

Creating a brand that so many people enjoy, having my candles in so many stores, and having people share on social media how much they love my candles.

What's one of the hardest things that come with being a business owner?

Stress, in general- lots of it. I’m always working hard to make things less stressful for myself and acknowledge my limitations.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do what you love, not just for the money, because you love it; that way, you will never give up.
  2. Don’t look too much at what other people are doing; focus on what makes you unique, and don’t stray from your vision.
  3. Take care of your health- being a business owner involves incredible stamina- drink water, go for walks, and make sure to get enough sleep, so you’re ready for each day.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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