Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Virgilia Virjoghe, CEO of VV GLOBAL PARTNERS, located in Miami, FL, USA.
What's your business, and who are your customers?
VV Global Partners is a Strategic Brand Management firm with offices in Miami and New York City. It's a 5-Step Growth Accelerator focusing on Branding and Strategic partnerships integrated with Media and Tech. Our clients include Entrepreneurs, Artists, Pro-Athletes, and Organizational brands in a variety of industries: Real-estate, Tech, Sports, Beauty, and Fashion.
Tell us about yourself
After over a decade of working with world-renowned brands like Versace and Dolce & Gabbana and tech companies in Silicon Valley and Berlin, I realized that I could take my experience working with solid business models and luxurious branding of large organizations and add a more flexible, personal touch to create the WOW-factor for smaller companies as well. Every brand can be turned into a 5-star Powerhouse with the right strategic thinking, great teams, and the ability to execute. What I love the most about working on building my own territory is the freedom to create and make my own decisions. Mistakes happen all the time in entrepreneurship, but the process of getting to the finish line is incentivizing and exhilarating.
What's your biggest accomplishment as a business owner?
My biggest accomplishment with my entrepreneurial venture so far is highlighting amazing individuals in my interviews and via our Star-product: the Brand Story Digital Business Card. We created it specifically to help clients stand out in the highly competitive market by emphasizing the core values of their brand along with their Why and Personal Story.
What's one of the hardest things that come with being a business owner?
The incertitude. There are no guarantees: one must live with the responsibility and accountability factor towards the business, the employees, and the clients involved. You must have so much passion for it that you are willing to do it without having the financial stability that a regular job may provide. There are risks involved. The failures are painful, but they are part of the excitement. Personally, I love the race and the adrenaline running through my veins. I am built for excitement.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Don't quit your daytime job until you have tested the business model of your entrepreneurial venture and ensured you are generating revenue!
- Do your diligent market research: having a great vision is not enough. One must have great knowledge in the respective industry, know their competitors, hire an amazing team and have the ability to execute their vision.
- Create a solid brand identity, know all details about your avatar and customer base and create customer-centric strategies that allow you to attract clients and build communities. Leveraging social media utilized correctly is a powerful tool.
Is there anything else you'd like to share?
Metaphorically speaking: if you have a dream that keeps you up at night, don't stay asleep! Take a pen and paper and draw the vision. And find a way and the people to help you execute it. Learn to delegate and outsource: it's the only way to succeed without getting burned out. No one can do it alone.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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