Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Mike Volkin, Founder of Volkinator Enterprises, located in Santa Rosa, CA, USA.
What's your business, and who are your customers?
I am an entrepreneur coach and fractional CMO. As an entrepreneur coach, I work with solopreneurs and small businesses on how to scale their business to the next level.
Tell us about yourself
I help entrepreneurs launch and scale businesses that maximize freedom with time-leveraged business models and no revenue ceiling. I am a serial entrepreneur, public speaker, army veteran, and author of 7 books (one bestseller). I built and sold 6 companies. As a marketing leader, I help entrepreneurs launch and scale businesses that maximize freedom with time-leveraged business models and no revenue ceiling. I have a tremendous track record of driving company growth and brand awareness through the development and implementation of strategic, cross-channel digital marketing programs.
As a fractional CMO, I worked with over 400 internet-based companies in the following ways:
- Created marketing strategy
- Optimized their marketing department
- Placed key marketing hires
- Mentored marketing personnel (and agencies)
- Created and gave company-wide training presentations
- Provided company vision and direction
- Lead marketing teams as large as 3 dozen people
- Created and managed marketing budgets
US Based - Newly established internet-based companies with proven products or services. They are either looking to expand into a new revenue line or grow their company to its next milestone. Have experienced a couple of years of stagnant or no growth (or slow growth). $1 - $10 million in revenue. Have 1-10 marketing personnel. Lack a marketing leader or want to keep their marketing leader accountable or have their marketing leader collaborate with someone experienced.
What's your biggest accomplishment as a business owner?
Building and selling several companies of my own.
What's one of the hardest things that come with being a business owner?
Consistent revenue, hiring correctly and inspiring accountability.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Don't model yourself or your company after others.
- Don't grow too fast, too early.
- Let go of what is considered customary.
Where can people find you and your business?