Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Emma Andre, founder of Vital Mamas, located in Portland, OR, USA.

What's your business, and who are your customers?

I'm a doctor of natural medicine, supporting women who are overwhelmed and struggling with the downstream effects of stress on the body, mind, and spirit. I have spent 10 years supporting my patients with their physical ailments. In the past few years, I have moved into focusing on helping them connect with and trust their bodies in order to access peace and joy more easily, even in a busy life.

Tell us about yourself

I was that high-achieving woman who, in an effort to "have it all," sacrificed myself at the altar of success and unwittingly exhausted my body. At that time, there were no resources to guide me back to vitality, and I had to build that roadmap for myself. That's when I realized the need for someone versed in holistic medicine to provide that roadmap back to physical vitality, so Vital Mamas was born. I learned that I needed to expand beyond physical "wellness" for sustainable results and that I had to address the deeper mental, emotional, and spiritual reasons that I had exhausted myself in the first place. I had to learn to reconnect with and trust my body, and that is the work I now do with women. Vital Mamas has evolved to help women find the peace and vitality they deserve.

What's your biggest accomplishment as a business owner?

I have grown and evolved Vital Mamas to align with my true purpose in life through some very difficult personal and family circumstances. Everything I have gone through has made me a stronger, more grounded, and more capable healer. I had to learn how to be flexible and kind with myself as I navigated bouts of loss and grief. In the end, everything I went through has made me more clear and confident about my purpose with Vital Mamas and more well equipped to hold space for others seeking growth and a better quality of life.

What's one of the hardest things that come with being a business owner?

Balancing work, motherhood, and general life responsibilities. Not enough hours in a day, and I have to be very disciplined with how I spend my time.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be very clear from the get-go about exactly what you are offering and who your target market is.
  2. Don't try to do too much at once - focus on one specific thing first and get really good at that before growing.
  3. Gather a team of people to help you do the things you don't want to do or don't feel competent doing yourself. Put your energy into doing the things that make your heart sing and farm out anything else you can.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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