Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Iris Martin, Founder of Vital Integrative Medicine, located in Carlsbad, CA, USA.

What's your business, and who are your customers?

I am a Licensed Acupuncturist, and I am the owner/founder of Vital Integrative Medicine. I treat a wide variety of ailments, including but not limited to chronic and acute pain, infertility, headaches/migraines, allergies, hormone imbalance, and digestive issues. I specialized in sports medicine while in school but have learned a great deal about treating infertility and cancer treatment side effects through my own life experience and further studies. I am passionate about helping women conceive and care for their bodies before, during, and after pregnancy. I also advocate for alternative medicine as a preventative and proactive approach to optimal health and wellness.

Tell us about yourself

I worked for several clinics over many years before deciding to take the leap on my own in 2019. During the pandemic, my practice surprisingly boomed as people became more aware of what was needed to keeping them of sound mind and body. I am motivated by the relationships that I have with my patients and the inner knowing that I am exactly where I am supposed to be, helping others who are ready to help themselves.

What's your biggest accomplishment as a business owner?

I just recently relocated from Pasadena to Carlsbad and opened up my second location. It was always a dream to have more than one office operating, and now it is a reality! I drive up to Pasadena once a week to see patients and love the opportunity to create community and build my business down by the beach.

What's one of the hardest things that come with being a business owner?

Delegating. I have a hard time giving up control over parts of the business. It is a lot of plates to keep spinning, and though I love it, I am starting to ask for help when I need it.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. I definitely recommend getting a business coach. Even if you have all your ducks in a row and feel confident about your business plan, it is nice to get some feedback and make any necessary tweaks.
  2. Start small and grow into it. It can be overwhelming to have a huge rent due or high overhead. Unless you have the financial means to go big and you can afford to take some loss on the front end, it is nice to keep the overhead as low as possible.
  3. Believe in yourself! It doesn't have to be perfect. You will learn so much as you go.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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