Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Jaipaul Dhaliwal, Founder of Vital Cryotherapy Canada, located in Toronto, ON, Canada.
What's your business, and who are your customers?
We provide people with a way to quickly recover and optimize their physical and mental state while accessing a myriad of other wellness benefits through the use of cryotherapy. If you’re not familiar with cryotherapy, think of it like an ice bath that is dry, comfortable, three minutes, and it’s 10 times more effective. As unbelievable as it sounds, these effects are achieved by exposing the body to temperatures that are much colder than an ice bath. We are using air this approximately -130°C; that being said, because sessions are dry, the number one reaction we get from people on their first time in is, “oh, this is way easier than I thought it be.”
Tell us about yourself
I got involved in this industry because, at the time, I was doing a lot of training and competing in Brazilian Jiu-Jitsu and MMA. Many of my friends were professional fighters, and we were all dealing with many injuries and overtraining. I had heard about cryotherapy in university; however, I didn’t think it was anything legitimate, I was doing ice baths and cold dunks at the time, and I thought those were just as effective. In fact, at one point, I did ice baths every single day for 2 1/2 months. But more and more people started talking about cryotherapy, especially in the MMA community, and I had to try it out for myself. When I traveled to the states and did cryotherapy, I recognized how powerful this modality was and how we could help so many people outside of MMA.
Another dimension to the business was created when I noticed the enormous mental effects that I received after doing just one session. At the end of the day, the company exists to help people to recover and go beyond themselves. Cryotherapy is the only modality we’ve discovered that has such a powerful effect in such a short period of time.
What's your biggest accomplishment as a business owner?
My biggest accomplishment is my team. We would not be where we’re at, and we would not be able to affect the positive change that we see in people’s lives day-to-day without them.
What's one of the hardest things that comes with being a business owner?
Finding a good team. It takes an immense amount of time, energy, and patience to develop the skills you need to identify what you need in an organization. You then need to be able to effectively convey your goals to the broader market. Finally, you have to be able to find what you’re looking for in the people you’re interviewing. It’s much easier said than done and dictates the future success or failure of your company.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Test and validate the idea you have for a business before committing more time, energy, and resources. The simpler the tests, the better.
- Develop your ability to empathize with your customers. It will allow you to see where they’re coming from, identify opportunities, and make their experiences so outstanding that they have to tell others.
- Just because you showed someone on your team how to do something, don’t expect them to do it blindly. Explaining why can sometimes be more important than how. It also lets you take a second look at what you are doing. If you can’t give someone a good reason why you are doing something, it’s a sign that you may need to re-examine it.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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