Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Payman Taei, Founder of Visme, located in Washington, DC, USA.

What's your business, and who are your customers?

Visme is the all-in-one visual communication platform to empower non-design professionals to create next-level content in less time in more beautiful, engaging formats that stand over the crowd. Visme is used by millions of users, including individuals, SMBs and leading brands, and fortune 500s. They all share one problem: to create professional content that they can be proud of in less time with a better outcome.

Tell us about yourself

I'm a self-taught designer who ran a web agency to pay my way through college. I spearheaded award-winning interactive websites and incubated Visme to solve the fundamental problem most people face: One app for all your design and visual communication needs that is not only simple but powerful enough to handle static but fully interactive projects in a no-code drag and drop experience.

What's your biggest accomplishment as a business owner?

Bootstrapped start-up to 16 million registered users, and profitable since year 2, and a product that tens of thousands of businesses and brand depends on to create next-level engaging content to support their product and brand.

What's one of the hardest things that come with being a business owner?

Our product suits a diverse audience, and reaching Ideal Customers on the scale has been challenging.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. If you truly believe in your product/service and you know it can solve problems, you need to be relentless in pursuit of market fit.
  2. Learn to focus on the big picture and eliminate the noise. It's much harder than said.
  3. Great things take time. Quick success stories are rare; building a great product and start-up is a 5-10 year adventure that won't happen in a few months or years.

Is there anything else you'd like to share?

Stop listening to 100 people. Trust your instincts but also balance it with real-world data and customer feedback.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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