Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Kirk Mauriello, Founder of Virtual Profit Cooker, LLC, located in Naples, FL, USA.
What's your business, and who are your customers?
Profit Cookers is a Virtual Restaurant Brand company. Our customers are anyone that enjoys great food.
Tell us about yourself
I was a restaurant owner and saw the business of off-premise delivery growing so quickly. I decided to build a new business model that could be taken to any restaurant or commercial kitchen and help those locations to build a separate revenue and profit stream utilizing their current assets. Seeing the restaurant owners' lives change when they are optimizing all their assets to create such additional profit is what motivates me every day.
What's your biggest accomplishment as a business owner?
My biggest accomplishment is the network of restaurants and owners that are part of the Profit Cookers system. We have a 99% ongoing relationship rate. The industry has a 50% attrition rate. I am very proud of this as we have outperformed the industry by having a system that not only works but our restaurant partners are proud to be a part of.
What's one of the hardest things that comes with being a business owner?
Probably the hardest thing about being a business owner is the unknown. Every day brings different challenges.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
A lot of advice can be given to someone starting out. The advice that stands out to me are:
- Find something that you love to do every day. That you are passionate about.
- Put all your focus on that business starting out. Set your goals and stick to them. Do not allow yourself to be distracted.
- Focus on the revenue. Without revenue, you have no business. Don't do things that are not creating revenue.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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