Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Phaedra Wright, CEO of VIP Fitness & Lifestyle, located in Vancouver, BC, Canada.

What's your business, and who are your customers?

We are a boutique fitness & wellness centre that offers a holistic approach that sets our clients up to make sustainable and lasting changes in their lifestyle habits. We are a positive and inclusive community built on love and support. Our clients rely on us to give them the support they need to make a change, whatever that may be! Our community is made up of complete beginners to high-level athletes, and everything in between. We offer private fitness and wellness services ranging from personal training & group fitness classes to nutrition, lifestyle coaching, rehabilitation, and more! We aim to make everyone who walks through our doors feel like a true VIP!

Tell us about yourself

I have been in the fitness industry for almost 15 years. Over that time, I have worked with many individuals and seen how dynamic their needs can be. VIP Fitness & Lifestyle was built on that factor alone. A robust and comprehensive program that offers so much flexibility based on what each client needs. Being able to help so many clients achieve real change and results is the most rewarding aspect of my role. I am motivated daily by our amazing team and how passionate each of them is when working with their clients, each other and creating the positive community feel that VIP aims to emulate.

What's your biggest accomplishment as a business owner?

Opening our facility has definitely been my most rewarding accomplishment thus far. We opened at the end of 2018 and then opened our expansion in Feb 2020, which happened to be only a month before the pandemic hit. The fact that we have been able to keep our doors open throughout is another massive accomplishment. It has definitely been extremely challenging, but it has given me so much opportunity to learn and get stronger as an entrepreneur, leader, and teammate!

What's one of the hardest things that come with being a business owner?

There will always be many ups and downs when it comes to running a business. I think that's something we just need to accept when in this type of role. Learning to be adaptable and expect hiccups here and there will take a lot of pressure off. Expect the unexpected and understand that every negative is a growth and learning opportunity.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Be organized. Make sure you have the right people on your team. Trust yourself and never take your foot off the gas!

Where can people find you and your business?




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