Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Vicki Kenyon, President and Owner of Alice Norman Sales & Resource Group, located in Des Plaines, IL, USA.

What's your business, and who are your customers?

Alice Norman Sales & Resource Group is a food brokerage with a mission to grow business for New Majority Owned food and food packaging manufacturers in the Midwest and beyond.

Tell us about yourself

I have worked in the food business my entire career - restaurants, distribution sales, manufacturer sales, and more. I lost my job in 2020 and was extremely motivated to find a way to both works for myself and lift up others who could benefit from a career in the industry. I love what I do, and I do it in the service of others in an effort to help us all achieve our dreams of financial independence and stimulating the local economies.

What's your biggest accomplishment as a business owner?

First, sustaining myself financially. Second, assisting small business owners in achieving their own financial stability.

What's one of the hardest things that come with being a business owner?

Getting over the fear of losing security and diving in headfirst into unknown waters. It is terrifying and exciting all at the same time.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Transform that feeling of fear into a feeling of excitement. Do the work - we cannot expect things to fall into place all on their own. Be true to yourself above all else.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.