Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Alejandro Cena, Coach at Veritas Health and Fitness, located in Calgary, AB, Canada.

What's your business, and who are your customers?

Our business provides services such as personal training sessions, either in person or virtual. One on one or group, monthly programming, and nutrition programming.

Tell us about yourself

I have been involved in the fitness business for over eight years, and fitness has been a big part of my life since childhood.

What's your biggest accomplishment as a business owner?

Being able to help guide and coach people with their personal journey in fitness. It’s motivating to see people transform and live a better lifestyle.

What's one of the hardest things that come with being a business owner?

In fitness, I personally think that finding reliable; committed clients is a challenge.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be passionate and care about health and fitness.
  2. Care about people and their struggles/ success.
  3. Be prepared for the worst and not have a full roster of clients for a year.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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