Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Helena Smolock, Founder and President of Velocity Athletic Training, located in Blaine, WA, USA.

What's your business, and who are your customers?

I am the Founder and President of Velocity Athletic Training. My customers include clients from all walks of life - semi-pro athletes, corporate clients, and anyone searching to better their fitness, nutrition, health, and well-being with a twist of athleticism.

Tell us about yourself

I started my career at the age of 16 years old in Ottawa, Ontario, Canada, where I was a track athlete and worked part-time at a local fitness club - Catherine's Lady Fitness, where I taught classes that included - High/Low, Low impact, Aqua-Fitness as well provided personal training services. I have been motivated for 39 years to help others achieve optimal Health and Wellness through Fitness programming and nutritional and supplement support.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is being recognized and voted in by my peers, business associates, and clients across Canada and the USA! Their votes ranked me as the #4 Business Person of the Year in the USA for both 2021 and 2022! I also received the Business Excellence Award from the Langley Chamber of Commerce in 2003 (Langley, BC, Canada).

What's one of the hardest things that come with being a business owner?

The hardest thing is keeping up with the many changes happening with technology. Let's face it; I started in this industry when classes were packed with participants, and we were face-to-face with them. Today, the virtual way of training clients is very impersonal, and the opportunity to lose your privacy is greater.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Education, go back to school and earn your degree in this arena. Certification is NOT enough.
  2. Be Honest. Have Integrity. Be Professional.
  3. If you don't have a passion for this. Find something that you will have a passion for.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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