Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Gavriel Green, Owner of Uplift & Upsell, located in Daytona Beach, FL, USA.
What's your business, and who are your customers?
I'm a copywriter. I specialize in writing marketing materials, like emails, FB ads, landing pages, etc., for conscious rebels :)
Tell us about yourself
I first got started as a Reiki Master, lol. And then I realized I could contribute to so many more people, animals, and the earth by helping promote OTHER amazing healers, inventors, conscious leaders, etc.! So now I use my energy healing background, heart-centered business and marketing training, and all my copywriting training.
And I channel your energy into words that inspire, uplift, and upsell. I love what I do because I get to wrap my gifts and talents into one package. And write marketing materials for entrepreneurs who might otherwise shy away from sales and marketing. And at the same time, I reach their people in a way your typical copywriter doesn't know how.
What's your biggest accomplishment as a business owner?
This is gonna sound odd, but I feel like a hero when my clients say that my energy, as a person, is an amazing contribution to their business. I still remember the first time I wrote a "Welcome Email" sequence, and one of the project co-creators said she was personally transformed just by reading my emails.
What's one of the hardest things that come with being a business owner?
One of the hardest things for me was when I hired a business coach, and then I had to get a job just to pay the monthly fees. So, it's going to look different for everyone, but doing what's going to work, even if we don't like it, even if it wasn't "part of the plan"!
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- I think it's great to have a target, a direction, and everything. And to also not get attached to the outcome or HOW things show up! Sometimes we have great ideas, but the universe presents us with new information. So, be flexible, learn to let go of attachment, and be open to new ways of doing things or packaging your products or services.
- Many business owners think the goal is to become big, have lots of branches or employees, etc. But they lose sight that the main job of their business is to make money! So, first, get as good as you can with the things you're already doing. And then scale when you have something already working well - don't compensate for lack of business by investing more money into "growing" a lousy business.
- This goes for marketing, too. Before you invest in a copywriter and advertising, ask yourself (and your clients or customers) if the things you're selling are good. Otherwise, you're throwing money at getting more crappy products out to more unhappy customers! So, best to test your things on a smaller crowd, get the feedback you need, and you'll start growing naturally.
Is there anything else you'd like to share?
If you're already getting amazing feedback and really have things dialed in, then I can't emphasize how important a good copywriter and marketing strategy are! This is how you go from being the "best-kept secret" to really getting your message, product, or service out to everyone who's looking for you :-)
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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