Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Kasie Broe, Co-Owner of Untapped Sights & Tours, located in Fennville, MI, USA.

What's your business, and who are your customers?

Untapped Sights & Tours offers private tours and join-in tours on our 14-passenger bus to visit local wineries, breweries, and attractions. Our customers are anyone and everyone! Girl’s day, friend’s weekend, bachelorette/bachelor party, birthday outing, office adventure! No matter the occasion, we’re here to ensure that people safely enjoy the wonderful wineries, breweries, and sights our slice of West Michigan has to offer!

Tell us about yourself

We are a husband and wife team. AJ has been a small business owner for 15+ years, and by day I'm a Clinical Social Worker. AJ decided it was time for a new adventure, so together, we’ve created Untapped Sights & Tours so we can share the marvelous area we call home.

What's your biggest accomplishment as a business owner?

Thus far, our biggest accomplishment has been turning a profit in our first year! Some of our expenses ended up being much higher than anticipated, so when we turned profitable, it was invigorating and highly motivating, to say the least.

What's one of the hardest things that come with being a business owner?

All the unknowns. You can prepare and plan, but it always seems to be that when you’re the busiest, that this is when something unexpected occurs. Not to mention there is always something to be done, and never seems to be enough time.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Research, research, and research some more! Preparation is important when you’re investing your time and resources into a new business.
  2. Remember to be friendly and genuine with your customers. A great experience will be remembered.
  3. It takes passion to start a business. Don’t lose sight of this, and believe in yourself!

Is there anything else you'd like to share?

Money isn't everything! We know it's really important, but when you're establishing a new business, remember that when you provide your customers with positive experiences by giving it your all, this will often result in excellent reviews, customers that return, and referrals for your business.

There have been several times that we've gone above and beyond to ensure that our customers have a wonderful experience on our bus, and those positive words they shared via social media, a review, and with their friends have helped us establish Untapped Sights & Tours.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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