Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Richard Lassalle, Owner of Undiluted LLC., located in Los Angeles, CA, USA.

What's your business, and who are your customers?

We design and sell a unique line of organic condiments in fully recyclable art-forward packaging.

Tell us about yourself

After a couple of decades in commercial branding and advertising, I decided to pivot and launch my own brand. Coming from a family of chefs and artists, it made sense to get into the food industry and use the packaging as an expression of the art.

What's your biggest accomplishment as a business owner?

To have created a brand that can be seen and bought all over the world.

What's one of the hardest things that comes with being a business owner?

Supply chains have always been a headache. Not being in control of them causes many complications.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Start small, in your kitchen or garage.
  2. Build your production to be self-sustaining.
  3. Grow one step at a time.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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