Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Maureen Donoghue and Marlene Armstrong, Owners and Founders of Unbridled Coaching, located in Ottawa, ON, Canada.

What's your business, and who are your customers?

As Certified Equus Coaches, we combine traditional corporate and life coaching methods with the intuitive nature of horses. Our customers are those who are navigating life transitions, both personal and professional.

Tell us about yourself

After working 30-plus years full-time in a corporate environment, we both leaped to launch this business to partner with horses in helping organizations and individuals up-level their lives. We have come to call what the horses can do People WhisperingTM.

They do not judge, and they do not give advice. Horses are highly evolved intuitive creatures. They are simple and uncluttered from belief systems and agendas. Every interaction with them results in powerful insights not only for all our clients but for ourselves as well.

What's your biggest accomplishment as a business owner?

Somewhat impossible to narrow this down to one accomplishment. That said, it would be our resilience and sustainability. Our working partnership has grown from strength to strength, and we have successfully navigated all the challenges a small business must face for eleven years.

With the pandemic, we had assumed that was the end of our business, given our on-site and experiential delivery. However, we have successfully transitioned to a hybrid offering. Not only can we better serve clients at a distance, but we are also now an all-season versus three-season operation.

What's one of the hardest things that come with being a business owner?

Once again, it would be sustainability. Keeping all aspects of a business is challenging enough. Add to that the demands of our personal lives and the vicissitudes of the economy not to get discouraged and distracted is demanding. Managing the ownership of the stable and all its moving parts out of which the business operates takes things to an Olympic level of effort.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Ultimately, passion for your business would be first. Without this, you will be unable to sustain your efforts when the going gets tough.

Second, build a community around you. Success is not realized alone.

Thirdly, trust in yourself. If you are passionate about your business, listen to your intuition. It will not fail you.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.