Interested in starting your own entrepreneurial journey in fashion accessories but unsure what to expect? Then read up on our interview with Tara Stravinsky, founder, and president of Tyes By Tara, located in Denver, CO, USA.

What's your business, and who are your customers?

Tyes By Tara is an award-winning brand that designs jewelry, accessories, intimates, and bridal gifts to celebrate femininity. Established in 2010, TYES BY TARA aims to help individuals feel feminine, confident, and independent with our exclusive designs, elegant packaging, and handcrafted quality. Seen on celebrities, influencers, and entertainers. Our collections aim to reimagine accessorizing with elegance, beauty, and femininity. Our clientele consists of both men and women that are looking for affordable, quality, and unique items to add to their accessorizing strategy.

Tell us about yourself

TYES BY TARA was founded in Denver, Colorado, with the vision to help individuals feel beautiful, elegant, and feminine. I started taking my designs to sale in dressing rooms, hair salons, and popular venues around the Denver area. Soon after, I opened my first wholesale account with a local boutique. Today, TYES BY TARA can be found in boutiques chains and online stores worldwide. I am excited and motivated to start each day because I love what I do, I am passionate about this concept, and I want to reach as many people as I can.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is creating this opportunity for myself that allows me to employ my creativity and passion for helping inspire confidence, independence, and femininity in others.

What's one of the hardest things that come with being a business owner?

One of the hardest things that come with being a business owner is also one of the best things that come with being a business owner. And that is freedom. Managing your freedom is one of the hardest things that come with entrepreneurship. It will push you to prioritize and determine the most fruitful actions you can take for your business. Ultimately, your own success is up to you.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Have a clear vision.
  2. Know who your customers are.
  3. Have a strong branding strategy.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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