Interested in starting your own entrepreneurial journey in arts but unsure what to expect? Then read up on our interview with Gabriella Di Stefano, founder of Tuta & Coco, located in Montreal, QC, Canada.

What's your business, and who are your customers?

Tuta & Coco is dedicated to celebrating the artist within every child. We offer products and services to preserve and encourage creativity.

Tell us about yourself

I am a mom, artist, photographer, and founder of Tuta & Coco. In 2014 he made his first little works of art, and I started to wonder how and where to keep them. This is how Tuta & Coco was born. Since 2020, I have partnered with my friend Eugenia, who is an Anthropologist, to further develop the brand around children's creativity and imagination.

What's your biggest accomplishment as a business owner?

To make children proud of themselves.

What's one of the hardest things that come with being a business owner?

To keep on going with uncertainty and risks.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Planning and strategizing.
  2. Always prototyping (It's the best!).
  3. Visualize how to scale from the beginning.

Is there anything else you'd like to share?

Being a business owner is hard, but it's fun and very rewarding.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.